How Fractional Recruiting can support your Employer Brand

11.11.24 07:19 AM - By Chris

Fractional Recruiting and Employer Branding

In today’s competitive hiring landscape, finding the right talent is only half the battle. Equally important is building a recruitment brand that resonates with potential employees and aligns with the company’s values. Many organizations turn to traditional commission-based recruiters to fill roles quickly, but this often comes at a significant cost: the erosion of recruitment branding.

 

At My Support Staff, we believe there is a better way. Our fractional recruiting services offer a more integrated approach that not only helps find top talent but also enhances and builds your recruitment brand in the process.

Why Recruitment Branding Matters

Recruitment branding is your company’s reputation and appeal as an employer. It’s the perception potential hires have of your organization even before they apply. A strong recruitment brand:

    • Attracts high-quality candidates who align with your company culture.
    • Reduces time-to-hire and cost-per-hire by making it easier to draw in suitable applicants.
    • Improves employee retention by setting clear expectations from the outset. 
When recruitment branding is strong, your company becomes the preferred choice for top-tier candidates. But when it’s weakened or inconsistent, you struggle to fill roles with the right talent, often settling for less-than-ideal hires.

The Limitations of Commission-Based Recruiters

Commission-based recruiters often prioritize speed over quality. While they may offer quick placements, this transactional approach can harm your recruitment brand. Here’s why:

  1. Inconsistent Messaging: Commission-based recruiters typically work with multiple clients, using generic job descriptions and outreach strategies. This lack of tailored messaging can dilute your company’s unique value proposition.
  2. Volume Over Fit: The incentive structure for commission-based recruiters often prioritizes volume. They may push candidates to accept offers quickly, leading to hires who don’t fully understand or align with your company culture, which can damage your employer brand in the long run.
  3. No Long-Term Partnership: Commissioned recruiters are focused on placements, not retention. They rarely stick around to see if the candidate thrives, nor do they invest in learning about your company’s evolving needs or culture. This makes it harder to build a strong, consistent recruitment brand.

My Support Staff’s Brand-First Approach to Fractional Recruiting

At My Support Staff, our fractional recruiters act as an extension of your internal HR team. We are typically hired on a part-time basis, allowing us to integrate deeply into your company’s culture and values. Here’s how we help build and strengthen your recruitment brand:

 

1. Consistent, Authentic Messaging

We take the time to learn the nuances of your company’s culture, values, and vision. Our fractional recruiters craft customized job descriptions and outreach messages that reflect your unique brand. This consistency in messaging not only attracts candidates who align with your culture but also sets clear expectations, reducing the likelihood of mismatched hires.

 

For example, if your company prides itself on innovation and creativity, we ensure these aspects are authentically highlighted in all candidate interactions, helping to attract talent that shares these values.

 

2. Relationship-Focused Recruiting

Unlike commission-based recruiters who focus on making a quick placement, My Support Staff’s fractional recruiters build long-term relationships with candidates. We engage in meaningful conversations, understand candidates’ career aspirations, and ensure there’s a mutual fit before moving forward. This relationship-building process enhances your employer brand by demonstrating genuine care for candidates, even those who may not be hired.


A candidate who feels valued throughout the process is more likely to speak positively about your company, contributing to a strong employer brand.

 

3. Seamless Integration with Your Team

Our fractional recruiters work directly with your internal HR and hiring managers, creating a seamless, collaborative hiring process. This integration allows us to be agile and adaptive, updating recruitment strategies based on real-time feedback from your team. The result is a hiring process that feels consistent and unified, reinforcing your company’s brand at every touchpoint.

 

4. Focus on Quality and Retention

 At My Support Staff, we aren’t motivated by commission, which means our focus is on making quality placements that last. We take the time to thoroughly vet candidates, ensuring a strong cultural fit that goes beyond technical skills. This emphasis on quality over quantity helps build a reputation for thoughtful, strategic hiring, bolstering your recruitment brand.

 

5. Continuous Brand Advocacy

 Our fractional recruiters serve as brand ambassadors for your company. Over time, they become familiar faces at industry events, on LinkedIn, and in other professional circles, consistently advocating for your company’s values and culture. This ongoing presence helps establish your company as an employer of choice and creates a strong, positive perception in the job market.

Why Choose My Support Staff for Fractional Recruiting?

With My Support Staff’s fractional recruiting services, your company gets a dedicated partner focused on quality, consistency, and long-term success. We help you build a recruitment brand that attracts and retains top talent, differentiating you from competitors who rely on transactional, commission-based recruiting.

Ready to Strengthen Your Recruitment Brand?

If your organization is looking to enhance its recruitment branding and attract candidates who truly fit, consider partnering with My Support Staff. It’s an investment in quality, consistency, and, most importantly, your company’s future.

Chris